Remove Development Remove Focus Group Remove Loyalty Remove Management
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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

In this article, we’ll take a look at how to develop a richer understanding of your customer base. A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients.

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5 Leadership Lessons for Every Entrepreneur

Strategy Driven

From analyzing the regulatory environment and building the right team to deciding which risks to take and managing and mitigating these risks by devising effective strategies, an entrepreneur is responsible for playing many roles all at once. However, the most important duty associated with entrepreneurship is leadership.

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For the L of It: Leadership and Love

The Practical Leader

I once asked a manager how many people work for his company. As someone in a focus group quipped, “The most dangerous place in this organization is at the exit door around quitting time. As someone in a focus group quipped, “The most dangerous place in this organization is at the exit door around quitting time.

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Easy Ways to Encourage Customer Retention

Strategy Driven

When you have repeat customers and genuine loyalty, you know that what you have to offer is just what your customer base is looking for. And, when this happens, you don’t need to worry so much about figuring out ways to appeal to more people or different groups. Another way to gain customer feedback is to run a focus group.

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Engage Employees Using Customer Service Tactics

Harvard Business Review

These efforts earn these companies deep, long-lasting customer loyalty. And instead of delegating the effort to HR, you'd make employee engagement a top priority for frontline managers and employees themselves, with built-in procedures for closed-loop learning. After each survey wave, store managers review the data for their store.

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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

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Transform Your Employees into Passionate Advocates

Harvard Business Review

We have been studying the links between employee engagement and customer loyalty for a few years now, and we've found that the only route to employee happiness that also benefits shareholders is through a sense of fulfillment resulting from an important job done well. True ownership by line managers. Here's some of what's needed: 1.

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