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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
DECEMBER 7, 2021
Even though buying Instagram followers is a powerful way of building a strong online presence, the success of this strategy heavily relies on the quality of content you are likely to share with your target market. This can easily breed bad blood with your target market and injure your reputation. Use the right Content.
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Women on Business
JANUARY 17, 2011
By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. Yet, we still need to use our innate power to keep moving forward. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.
Women on Business
DECEMBER 28, 2010
They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.
Women on Business
NOVEMBER 23, 2010
Categories : Finance , Videos Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.
Women on Business
DECEMBER 20, 2010
Collectively, our giving has enormous power. Because as is the case so often – it’s all about the power of the bottom line. Women who choose to can support causes that will improve women’s lives, give women more prospects for advancement, and ensure women have opportunities they deserve. What do you think?
Women on Business
JANUARY 3, 2011
In the masculine model of success, power and prestige take precedence, compassion, and long term consequences are secondary. I believe that as women, we have a major task to help combine the power of the masculine with the caring of the feminine. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail.
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