article thumbnail

Winning Now, Winning Later: Playing the Infinite Game

Leading Blog

Short- and long-term goals were more tightly intertwined than they appeared. Grow while keeping fixed costs constant. The problem was that he had to deliver something in the short-term to the investors for survival but had to set the company up for tomorrow too. He did both. I realized we could do both at the same time.

article thumbnail

How Do I Start A Small Business?

Strategy Driven

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Reduce Business Expenses

HR Digest

For your business to reduce its expenses effectively, the right set of team sharing the same goal with the company is needed. Also, if you are able to hire professionals skilled on how to reduce business expenses for your financial department, help to set the ball rolling in making a right financial decision and in business cost control.

How To 63
article thumbnail

Is Profit Bidding Strategy Beneficial?

Strategy Driven

So, how can you ensure that your AdWords advertising meets the goals that are most important to your company? Revenue might be deceiving since it hides margins, fixed costs, payment fees, and shipping charges. There are no more controls available to the marketer, as we will see in future possibilities. Conclusion.

article thumbnail

An HBR Refresher on Breakeven Quantity

Harvard Business Review

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? The variable costs to make each pair of flip flops are $14.00. First, look at fixed costs.

article thumbnail

You Bought It. Does That Make it Yours to Sell?

Harvard Business Review

The economic theory is that when different markets have different price sensitivities, producers must adjust their prices to optimize profits. for an energy bar at the airport, which would have cost about $2.00 In theory, this means more people can have access to the content — the ultimate goal of copyright law.

Price 16
article thumbnail

The Company Outsmarting Big Pharma in Africa

Harvard Business Review

It has doubled its market cap in the five years and sales reached almost $1.5 What's more, these are markets that traditional developed market firms are increasingly targeting for their own growth goals. and other traditionally developed markets. and other traditionally developed markets.

Company 11