Strategy Driven

JANUARY 18, 2023

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. Conduct Market Research The first step in expanding your service offerings is understanding your target market. Not sure where to start with market research? Let’s dive into it: 1.

Strategy 122

Strategy Audience Marketing CRM 122

Chartered Management Institute

MAY 31, 2023

Ann Francke was invited onto BBC Radio 4’s Today Programme (from 15:30; available until 20 June) to discuss the profound role of leadership in establishing positive workplace culture, morale and engagement in light of John Allan’s resignation amid allegations of misconduct. “[It]

Conference 52

Conference Absenteeism Newsletter Article 52

The Practical Leader

OCTOBER 26, 2022

It showed engagement was slipping, trust was faltering, and morale was waning. Since the pandemic forced many people to work from home, numerous studies show increases in productivity, engagement, morale, and work-life balance. And they have a lot more choice in today’s job market. Not exactly a people-centered strategy.

Policies 59

Policies Morale Report Survey 59

Harvard Business Review

SEPTEMBER 19, 2012

Not their beliefs or morals. Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. Markets are not just about rules or algorithms; they're about people and algorithms together.

System 15

System Analysis Retail Focus Group 15

Harvard Business Review

AUGUST 10, 2018

I have led focus group discussions about meditation apps and created websites and content campaigns for prominent skin care lines, juice cleanse companies, and mental health apps. UK-based marketing professors Rikke Duus and Mike Cooray conducted a study analyzing the effects of wearing a Fitbit on a group of 200 women.

Stress 13

Stress Metrics Morale Goal 13

Harvard Business Review

MAY 16, 2018

Beyond the cost to replace staff, which is estimated at 50%–75% of the new hire’s annual salary , this type of attrition damages coworker morale, disrupts customer relationships, and, in the age of employer review sites like Glassdoor, inhibits companies’ ability to attract new talent. The timing couldn’t be worse.

Reputation 9

Reputation Brand Attrition How To 9

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8