Strategy Driven

SEPTEMBER 14, 2020

Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. I’ve got a tool that does it for me.

Tools 132

Tools Outsourcing Marketing Content 132

Your Voice of Encouragement

APRIL 8, 2014

Several years ago we retained the services of a marketing consultant who gave us some terrific ideas for growing our business. And then he used a phrase to describe me that I cherish to this day: VELVET HAMMER I pride myself on speaking the truth to people, but I try to do it gently, to maintain the other person’s dignity and self-esteem.

Hammer 89

Hammer Follow-up Development Consultative 89

CoachStation

MARCH 7, 2016

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

Self-aware 146

Self-aware Ethics Tools Finance 146

Harvard Business Review

MARCH 29, 2017

Every serious technology company now has an Artificial Intelligence team in place. As the market has matured, AI is beginning to move into enterprises that will use it but not develop it on their own. However, I also believe that the effective deployment of AI in the enterprise requires a focus on achieving business goals.

Technology 8

Technology Hammer Analysis Competitive Advantage 8

Harvard Business Review

APRIL 18, 2016

AlphaGo’s success is emblematic of a broader trend: An explosion of data and advances in algorithms have made technology smarter than ever before. In addition to executing well-defined tasks, technology is starting to address broader, more ambiguous problems. If all you have is a hammer, then everything will look like a nail.

Strategy 8

Strategy Supply Chain Technology Engineering 8

Strategy Driven

APRIL 22, 2011

In my book, I recount an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. But if your employees take a risk and fail, and you come down on them like a hammer, guess what?

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

SEPTEMBER 16, 2014

Or you could accept lower returns in exchange for accomplishing social goals. A lot of businesses have pursued social responsibility more out of their marketing departments or as some sort of charitable donation. Impact investing is in part reconciling what markets may not be serving well. We don’t want to go there.

Insurance 8

Insurance Bond Hedge Bottom-up 8