Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

Press Release 124

Press Release Discount PR Magazine 124

Leading Blog

SEPTEMBER 4, 2014

Structural leaders help groups get clear about why they’re there, who is in charge, who is supposed to do what, and how team members can work with on another to achieve the group’s purpose. Human Resources — Leader’s role as coach. Symbolic — Leader’s role as storyteller.

Leadership 285

Leadership Storytelling Politics Human Resources 285

Harvard Business Review

JANUARY 12, 2011

This includes communication within the core team, broadly in your organization, and with key stakeholders outside the organization, including your distribution channel partners, suppliers, journalists, investors and of course, existing and potential customers. Make thinking visible to help teams stay on track and reinforce their goals.

Innovation 15

Innovation Brand Project Storytelling 15

Harvard Business Review

OCTOBER 6, 2015

Calling it the 10,000 Stories Challenge, we asked our 27,000 partners and employees in June to develop posters, as individuals or teams. And while this probably served a constructive function for the core project team, it seemed to either bore or confuse the very leaders, partners and employees we were attempting to engage.

Morale 8

Morale Survey Motivation Human Resources 8

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. PLAY DEAD takes a more mysterious road than what’s generally seen on, off or anywhere near the great white way.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

AUGUST 22, 2011

Expose managers first then provide them with easy-to-implement formats for bringing their teams together, with toolkits that include all the materials they'll need. The purpose is to encourage their teams to develop department-specific responses, and to generate new ideas and new behaviors based on what they've learned. Tell a story.

Strategy 15

Strategy Education Content Storytelling 15

LDRLB

NOVEMBER 12, 2012

HR Professionals must be “data storytellers.” Tim Vanderpyl is a Certified Human Resource Professional (CHRP) with Canada’s largest catholic healthcare organization. Measuring the people side of the business is tough. These HR metrics must not be solely for HR, they must be business metrics as well.

Ulrich 137

Ulrich Metrics Report Storytelling 137