N2Growth Blog
APRIL 29, 2021
Lastly, Bitclout is the first social media platform built on blockchain technology, paving the way for influence monetization. . Innovation is doing new things.” – Theodore Levitt. Non-fungible tokens (NFTs) are breaking through in the art world, making a solid mark for digital art. Creativity is thinking up new things.
The Practical Leader
MARCH 13, 2024
Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”
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Reality-Based Leadership
DECEMBER 13, 2016
Levitt and Stephen J. Pre-Suasion: A Revolutionary Way to Influence and Persuade , by Robert Cialdini. The Law of Divine Compensation: Mastering the Metaphysics of Abundance , by Marianne Williamson. Start with Why: How Great Leaders Inspire Everyone to Take Action , by Simon Sinek.
Harvard Business Review
JULY 11, 2011
It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Why has "Marketing Myopia" lasted so well over a 50-year-period when so many management big ideas have gone the way of the failed industries Levitt cites in his classic? Its clarity and its ambition.
Harvard Business Review
SEPTEMBER 13, 2012
In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.
Harvard Business Review
JANUARY 7, 2015
Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?
Joseph Lalonde
MARCH 14, 2018
Michael Levitt, CEO of BreakfastLeadership.com. 3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. That’s difficult of course, and I’m nowhere near perfect, but it’s the cornerstone of influence. Just the two of us.
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