Strategy Driven

JANUARY 25, 2024

Nurturing Brand Loyalty The impact of product sampling extends beyond the initial encounter, influencing brand loyalty. This data-driven approach empowers businesses to make informed choices, optimizing their product offerings and marketing campaigns based on real-time feedback.

Tactics 110

Tactics Sample Loyalty Management 110

The Horizons Tracker

OCTOBER 17, 2019

It is also useful to know what metrics other managers are using, and how many they are using, as it provides a benchmark for their own marketing-mix.” In today’s digital technology-intensive and data-rich environment, it is important for managers to know which metrics count.”

Marketing 41

Marketing Metrics Marketing Mix Benchmarking 41

Harvard Business Review

AUGUST 22, 2012

There's a new battleground, though: With around 300 million Chinese using social media platforms — more than those in any other country — websites like QZone and Sina Weibo have now become critical to the marketing mix. Most marketers are therefore trying to engage with the increasingly affluent social media user.

Media 15

Media Marketing Sample Brand 15

Harvard Business Review

JULY 15, 2014

Using similar methods of observation, analysis, and documentation, the folklorist would be responsible for capturing and publishing the oral, written, and visual history of a company and how it serves its constituents — customers, partners, influencers, and employees.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

JUNE 20, 2014

The marketing plan also has explicit links to business and operating plans within the organization so that, for example, manufacturing is prepared to support the volume increase that marketing is planning to spur, or sales forces are staffed and trained to handle new product launches. That can sometimes be an uphill battle.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

OCTOBER 10, 2014

Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. But if you want to truly be disruptive, it’s time to rethink owned media and make it a more strategic part of your marketing mix. Marketing Media Social media' Paid and earned aren’t going away.

Media 8

Media B2B Disintermediation Content 8

Strategy Driven

NOVEMBER 13, 2019

Once you have identified the target market, you don’t have to be an exceptional salesman to deal with customers. When people are getting what they are looking for, why you would have to influence them? Pick the right marketing mix. Today, we have too many options to market a brand.

Marketing 11

Marketing USP Strategy Audience 11