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Why Influencers Are Vital To Your Brand

Strategy Driven

More and more of us are paying attention to what’s going on on social media, and companies realize that the best way to get through to their audience is with the strength of marketing on social media. The reason that social media marketing is becoming so popular is with the rise of the influencer. They are opinion leaders.

Influence 104
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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Millennials grew up under very different circumstances than Baby Boomers and Generation X, though, and the way in which they came of age greatly influenced them. They check websites, blogs, or peer reviews that they trust. But you cannot sell and market to Millennials the same way you were sold and marketed to.

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Research: Women Ask for Raises as Often as Men, but Are Less Likely to Get Them

Harvard Business Review

Although a small country, it arguably has the interesting advantage for our work that it is representative of a mixture of cultures (with British, South-East Asian, American, and European influences). ” As might be guessed, lots of different factors do seem to influence the rate of “asking.”

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Projects Are the New Job Interviews

Harvard Business Review

interrogatory genre; the real question will be how well candidates can rise to the "appliject" challenge and help redesign a social media campaign, document a tricky bit of software, edit a Keynote presentation, produce a webinar or peer review a CAD layout for a contract Chinese manufacturer. Exploitive?

Project 20
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Are CEOs Overhyped and Overpaid?

Harvard Business Review

My focus was on peer-reviewed journal articles (academic papers) that included reliable measures of CEO attributes (e.g., For instance, midlevel managers may primarily affect their teams, but C-suite leaders can be expected to influence the majority of the organization. — think they are more important now.

CEO 8
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Good Bosses Switch Between Two Leadership Styles

Harvard Business Review

Leading through dominance means influencing others by being assertive and leveraging one’s power and formal authority. ” Prestige, in contrast, means influencing others by displaying signs of wisdom and expertise and being a role model. Which situations call for prestige?

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Focus on Keeping Up with Your Customers, Not Your Competitors

Harvard Business Review

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Have you reinvented your core processes to the same degree?