Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Using the same formula, Apple’s intangible assets in 2014 were $280 billion — or almost twice the value of its 2015 calculation.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

FEBRUARY 26, 2018

In the 2016 book The End of Accounting , NYU Stern Professor Baruch Lev claimed that over the last 100 years or so, financial reports have become less useful in capital market decisions. However, digital companies often have assets that are intangible in nature, and many have ecosystems that extend beyond the company’s boundaries.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

OCTOBER 25, 2018

We focus on economic profit rather than revenue size, market share, or productivity growth because these other metrics risk including firms that are simply large and may not create economic value. Productivity can help; but it is not enough to achieve superstardom.

Industry 12

Industry Company GDP Bottom-up 12

Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? Let’s think about the realm that the CFO led.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

JULY 3, 2015

Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. Although the Net Promoter Score (NPS) is a market standard, customer promotion alone can’t sustain a co-creation model. However, they do not promote your brand and they may switch easily to other products.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

FEBRUARY 7, 2014

When CVS/Caremark announced that it would forego some $2 billion in sales of tobacco and related products recently, CEO Larry J. And finally, highly reputed companies are more stable, which means they have higher market valuation and stock price over the long term and greater loyalty of their investors, which leads to less volatility.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

SEPTEMBER 15, 2017

.” The UK Government is launching an inquiry into buybacks , due to concerns that they “may be crowding out the allocation of surplus capital to productive investment.” But these claims are very rarely backed up by large-scale evidence, and often driven by a misunderstanding of how buybacks actually operate.

Short-term 8

Short-term Long-term Intangible Assets Rate of Return 8