Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Using the same formula, Apple’s intangible assets in 2014 were $280 billion — or almost twice the value of its 2015 calculation.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

FEBRUARY 26, 2018

For an industrial company dealing with physical assets and goods, the balance sheet presents a reasonable picture of productive assets and the income statement provides a reasonable approximation of expenses required to create shareholder value. Many digital companies have no physical products and have no inventory to report.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

OCTOBER 25, 2018

We focus on economic profit rather than revenue size, market share, or productivity growth because these other metrics risk including firms that are simply large and may not create economic value. Productivity can help; but it is not enough to achieve superstardom. The link between superstar firms, sectors, and cities is complex.

Industry 13

Industry Company GDP Bottom-up 13

Harvard Business Review

JULY 29, 2014

As growth became a competitive imperative, business leaders began seeing the firm as a system of investment rather than a system of production. While we disagree with Charan’s solution, we think he’s on to something when he asserts that the best CHROs have line and/or operational business experience.

CFO 12

CFO Charan Intangible Assets Human Resources 12

Harvard Business Review

SEPTEMBER 15, 2017

.” The UK Government is launching an inquiry into buybacks , due to concerns that they “may be crowding out the allocation of surplus capital to productive investment.” But these claims are very rarely backed up by large-scale evidence, and often driven by a misunderstanding of how buybacks actually operate.

Short-term 8

Short-term Long-term Intangible Assets Rate of Return 8

Harvard Business Review

JULY 3, 2015

However, they do not promote your brand and they may switch easily to other products. Promoters: These customers frequently purchase your products or services and are very loyal. All of the “products”—loans and investments—are created and provided by its members. Co-creation advantages.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

FEBRUARY 7, 2014

When CVS/Caremark announced that it would forego some $2 billion in sales of tobacco and related products recently, CEO Larry J. Because senior managers tend to focus on the short-term operational and financial aspects of their companies rather than the intangible assets that are worth so much more.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8