Lead Change Blog
NOVEMBER 15, 2016
A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. The GMI measures Intellectual, Psychological and Social Capital to reveal both strengths and areas for development.
Coaching Tip
NOVEMBER 14, 2013
Unprepared salespeople fail because they haven''t done the necessary work in planning their approach to the prospective customer: . . . Particularly when it comes to search marketing, as it is necessary to accumulate inbound links from other sites to your blog, website, LinkedIn and Facebook pages. Related articles.
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Coaching Tip
FEBRUARY 12, 2014
The Internet has made it possible to also reach out to an almost limitless market, at any time, and usually for little cost. Engaging influencers ties closely with conventional concepts of market segmentation. . Sources: The Wall Street Journal, February 12, 2014 and Management professors Adam Kleinbaum and Robert Cross.
Michael Lee Stallard
AUGUST 6, 2011
Jim Logan has seen his share of business plans. According to the case he makes in The magic sales plan that can’t be explained , “if you can’t convince me you can be successful now, your chances of being successful later are slim to none.” Kathy C presents 7 ways to do this in Leverage What You Do Right in Your Marketing Plan !
Harvard Business Review
JANUARY 27, 2014
Finally, when you are at the conglomerate stage, they relate to social capital, as you move talent across internal boundaries and leverage personal relations with politicians, government officials, investors and other external parties who can greatly facilitate or obstruct your plans–not necessarily with the greater good in mind.
Harvard Business Review
JANUARY 19, 2018
A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. ” As one senior executive explained to me, “The focus of most companies is to improve their financial capital. to $15 per hour.
Harvard Business Review
NOVEMBER 17, 2016
This will ensure that the marketing perspective is represented and will keep my team in the loop of upcoming priorities so we can plan accordingly and meet critical deadlines. If you agree that it makes sense for marketing to be included, we can discuss whether that representative is me or someone from my team.”
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