Strategy Driven
APRIL 25, 2019
A well written press release can earn plenty of valuable exposure for a business or other organization. Unfortunately, many press releases feature faults that make them less effective than they could be. Five Press Release Mistakes the Pros Never Make. A Well Established Tool With Plenty of Uses.
Strategy Driven
FEBRUARY 14, 2023
While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media. An effective press release is short and sweet at approximately 400-600 words. However, that’s not the only opportunity to use content marketing to your advantage.
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Strategy Driven
APRIL 12, 2019
You don’t need to hire a marketing company to promote your business. Whilst creating adverts and designing packaging are probably best left to professionals, there are many other forms of marketing that can be easily DIYed. Here are just 7 types of marketing that you can do yourself. Event marketing. Networking.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Eric Jacobson
FEBRUARY 14, 2022
Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.
Women on Business
DECEMBER 28, 2010
They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.
Women on Business
DECEMBER 7, 2010
20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Banyan Work Health Solutions Founder Named Finalist in the RBC Canadian Woman Entrepreneur Awards PRESS RELEASE (TORONTO – November 30, 2010) – The founder.
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