Data Can Do for Change Management What It Did for Marketing

Harvard Business

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas. Just as the discipline of marketing has transformed from soft to hard science in the past 20 years, so too will the practice of change. Neasden Control Centre for HBR.

Integrate Analytics Across Your Entire Business

Harvard Business

A CoE is a team of data scientists, business analysts and domain experts from various business functions — sales, marketing, finance, and R&D, for example — that are brought together to facilitate a cross-pollination of experiences and ideas to find solutions to a variety of business goals. Develop a robust root cause analysis capability. Once CoE is created, the pod teams should perform root cause analyses to support the performance management process.

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Applying a Model for Small Business Continual Improvement

Deming Institute

SWOT analysis. Root cause analysis. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Cause and effect diagram. Guest post by Luciana Paulise, see part 1 of these thoughts: Applying Deming Principles at Small and Medium-sized Enterprises. How to apply the model. The SME deck is to be developed in two months, with weekly two hours meetings, on-line or face to face depending on the location of my clients.

How Companies Are Using Machine Learning to Get Faster and More Efficient

Harvard Business

We’ve seen this in stock trading, marketing, and manufacturing, where more data streams make it harder to find information that is urgent or meaningful. Market monitoring. SailThru, also out of New York City, helps marketers deploy more effective promotional emails by analyzing email and web data to build customer profiles. Root cause analysis. Machine-reengineering is a way to automate business processes using machine learning.

Integrate Analytics Across Your Entire Business

Harvard Business Review

A CoE is a team of data scientists, business analysts and domain experts from various business functions — sales, marketing, finance, and R&D, for example — that are brought together to facilitate a cross-pollination of experiences and ideas to find solutions to a variety of business goals. Develop a robust root cause analysis capability. Once CoE is created, the pod teams should perform root cause analyses to support the performance management process.

Can GM Make it Safe for Employees to Speak Up?

Harvard Business Review

First, Maryann Keller, a former auto analyst, notes that, historically, GM hasn’t invested in root-cause analysis. The original response from GM was not to look for the root cause because that wasn’t part of the company’s thought process. In early April, following the news of faulty ignition switches and recall of more than 6 million cars, GM CEO Mary Barra announced a “Speak Up for Safety” program. “GM