Let's Grow Leaders
JULY 17, 2023
I’ve had a couple of experiences recently that reminded me of the vast power of vulnerability for a leader’s (and my) growth. A couple of weeks ago, I found myself in front of a pair of toe socks at REI. The post The Hidden Power of Vulnerability: Why Great Leaders Dare to Be Wrong appeared first on Let's Grow Leaders.
In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. A market did not exist for his brainchild; Mateschitz believed he could create one.
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Chartered Management Institute
DECEMBER 5, 2023
As a long-standing Chartered Manager Fellow of CMI , she says she was drawn by her belief in the power of good management. When describing her own management style, Fiona gives credit to Grant Reied, her most recent CEO at Mars, who pushed her to take on tasks she feared she wasn’t capable of. “He I think it’s so vital.
In the CEO Afterlife
MARCH 26, 2012
When your brand has cult status (as both brands do), you have the power to break a lot of rules. On top of that, I found the Monster logo on an array of items ranging from apparel to condoms – so much for the branding principles in Al Reis and Jack Trout’s best seller, The 22 Immutable Laws of Marketing. Monster has done just that.
Rajesh Setty
JULY 16, 2013
Nothing can replace the power of actual experience but being prepared and equipped will take that experience to a whole new level. This is how you expand your “background knowledge” on the topic so when a situation arises in your life, you have something in the background to get a head start.
Harvard Business Review
NOVEMBER 3, 2015
Distribution can also be a powerful competitive lever if executed with precision. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. Service has always been a powerful differentiator, but it is rising in importance.
Harvard Business Review
DECEMBER 7, 2017
And recognizing the demand-generating power of physical engagement, numerous online retailers have opened up their own bricks-and-mortar stores; examples include Warby Parker stores, Bonobos Guideshops (bought by Walmart), and mass customizer Indochino Showrooms. Recreational Equipment Inc.
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