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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Leadership Strategies: Are You a Davos Woman?

Women on Business

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 287
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Female Leadership on the Decline in Canada :: Women on Business

Women on Business

found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. In April 2007, Catalyst surveyed all of the FP 500 companies in Canada, and at the time, 15.1% are held by women (down from 6.9% in the prior year).

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Leadership Strategies and a New Verbal Diet :: Women on Business

Women on Business

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Eat more of this, less of that. This post was mentioned on Twitter by Sylvia Lafair, Ph.D,

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Leadership Development and Educating our Young :: Women on Business

Women on Business

Related posts: 5 Lessons I’ve Learned about Leadership The economic waves have settled a bit and my company. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments. Did you wake up eager and ready for the learning and relationship challenges that were there each day?

Education 170