2010 IPO Management Marketing 
Kevin Eikenberry
JANUARY 12, 2017
Monster is the most iconic of those that brought the service to market, and the first to do it at scale. Careerbuilder hit the market in 1996. Careerbuilder was initially a service that helped companies launch job listings and then managed the inbound application volume. They had revenue, after all.
Harvard Business Review
OCTOBER 31, 2014
The quote comes from author, tech thinker, and now public-TV personality Steven Johnson: “The history of the Internet suggests that there have been cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” he told David Carr of The New York Times in January 2010. billion in less than a year.
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Harvard Business Review
MAY 14, 2014
Alibaba, the Chinese internet titan that filed for an IPO in the U.S. last week, could be the largest tech IPO in history. As the 2010 case describes: By his own admission, Ma was a fan of Jack Welch, so it was only natural that his organization came to resemble that of GE in some regards. Instead, it operates more like GE.
Harvard Business Review
FEBRUARY 22, 2013
Having observed management teams for decades as a mutual fund and portfolio manager, I have watched numerous companies vanish after a disastrous launch of a product or service. Cephalon's IPO was in 1991, part of the second wave of biotechnology companies to sell shares to the public. By 2010, sales exceeded $2B.
Harvard Business Review
NOVEMBER 20, 2013
China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest. To many skeptical consumers in developed markets, Brand China still means lower quality. Western brands also want access to China and recent global market turmoil has exposed many targets for astute Chinese brands.
Harvard Business Review
OCTOBER 23, 2013
There are three pieces of data that are particularly shocking to internet, software, and biotech entrepreneurs who are on the verge of committing their firms to starting firms in secondary startup markets (and, in particular, outside of the San Francisco Bay). Not focused on new marketing campaigns. It takes longer to raise money.
Harvard Business Review
NOVEMBER 17, 2015
In managing the fallout from BP’s Gulf of Mexico oil spill disaster in 2010, company Chairman Carl-Henric Svanberg had to take over from CEO Tony Hayward, whose gaffes and public blaming of partners had only exacerbated the crisis. Take the case of BP. born BP veteran Bob Dudley as CEO.
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