2013 Automotive Marketing Technology 
Skip Prichard
JULY 22, 2019
Whether you have invented an amazing new technology or product, you could still fail. In contrast, Musk cares about customer needs as well but only at a high level; he picks what he perceives as big important needs that haven’t been met because of technology constraints and is more of a “technology first” innovator.
Harvard Business Review
MARCH 11, 2015
government sold off all of its GM holdings in December 2013, U.S. billion from 2010 through 2013), it would probably still be bankrupt but for the booming Chinese market. In 2013 GM produced 3 million cars in China , or 45% of its global car production; that was up from 1.1 billion by the U.S. By the time the U.S.
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Harvard Business Review
FEBRUARY 12, 2016
In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. How technology is changing the way we work. But where and how do you start? Insight Center.
Harvard Business Review
AUGUST 28, 2017
While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5
Harvard Business Review
DECEMBER 6, 2016
Startups and major tech companies, notably Alphabet’s Google X division , are investing heavily in smart car technology, as are network ride-sharing companies such as Uber and Lyft. “Self-driving” or “smart” cars will simply become whatever we call the next generation of transportation technology.
Harvard Business Review
MARCH 30, 2015
Yet compared to great technological inventions of the past, it is also a colossal economic disappointment. The technologies of the past had massive new job creation effects that swamped displacement effects. Consider the integrated circuit, which first appeared on the market in 1961. I’m talking about jobs.
Harvard Business Review
FEBRUARY 2, 2015
This is the kind of technology—and the type of firm—that will make renewable energy more efficient and more cost-effective. Indeed, in a world where globalization and rapid technological changes are the norm, manufacturing, high-tech development, and innovation clearly require a different level of support.
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