The Horizons Tracker

MARCH 19, 2024

According to a study by Price Waterhouse Coopers, the sharing economy is expected to generate about $335 billion in revenue by 2025. The important message here is to know what your target audience believes about the economy, and then adjust your message, how you present your product, and where you advertise accordingly.

Advertising 120

Advertising Audience Cooper Price 120

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

OCTOBER 29, 2012

If the cost of innovation is falling, that should enable more of it from poorer countries, companies or cooperatives. If it's not, the already big and already rich will dominate innovation. Part of the issue here is lumping together incremental innovation with disruptive innovation.

Cost 8

Cost Innovation Wireless Disruptive Innovation 8

Harvard Business Review

FEBRUARY 22, 2013

According to the marketing scholars Thales Teixeira, Rosalind Picard, and Rana el Kaliouby, who used web-based facial tracking to gauge consumer responses to various humorous ads, "excessive amounts of entertainment" tend to backfire and actually reduce an ad's persuasiveness. The Future of Advertising An HBR Insight Center.

Advertising 8

Advertising Cooper Brand Advice 8

Harvard Business Review

DECEMBER 4, 2018

A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

Brand 10

Brand Retail Incubator Merchandising 10

Harvard Business Review

MARCH 27, 2018

” By that I mean companies that control a key platform which, like a coral reef, attracts to its ecosystem users, sellers, advertisers, software developers, apps, and accessory makers. The velocity in acquiring and exploiting this personal data can help these companies obtain significant market power. In the U.S.,

Company 10

Company Advertising Incentives Engineering 10

Harvard Business Review

NOVEMBER 20, 2013

That’s changing fast, of course, as providers are finding that cooperation is as critical to caregiving as cutting edge tests and therapeutics. That policy did not come from the marketing department, even though it is prominently advertised today. Follow the Leading Health Care Innovation insight center on Twitter @HBRhealth.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8