Remove Advertising Remove Finance Remove Operations Remove Travel
article thumbnail

4 Post-Pandemic Marketing Tips to Help Your Business

Strategy Driven

Since you can’t always depend on a financing source to help you out when times get tough, you need to boost your marketing plan and develop loyalty among your customers. The entire nation is faced with uncertainty as the pandemic drags on, and your consumers are worried about their health, their safety, their finances, and so much more.

Tips 83
article thumbnail

Best Practices To Optimize Your Self Employment Taxes

Strategy Driven

According to the IRS, you can claim deductions on the entire expenses which are ordinary and necessary for the operation of your business, just like it is allowed for any other business owner. However, you must maintain proper records and documentation for these expenses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

There's Still Time

Women on Business

How great would it be if everyone would operate with the ultimate goal being love? Thanks 4 Women Entrepreneurs January 21st, 2011 at 8:19 pm Great post. I think showing love is something that will really come back to you in the end, even in the business world. Interesting thoughts. Thanks for posting.

article thumbnail

Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Metaphors from nature, sports, and travel are very useful to generate repurposed solutions. Expectations for advertising returns are on the other end of the scale: to achieve a.5%

article thumbnail

3 Questions About AI That Nontechnical Employees Should Be Able to Answer

Harvard Business Review

For example, I manage the finances for a team that travels very often, and I’ve been grateful for the intelligent guesswork that my expenses software extracts from receipts using machine learning: the merchant’s name, the dollar amount spent, taxes, and likely expense categorization. Insight Center. Adopting AI.

article thumbnail

The Right CEO Personality for Process Improvement

Harvard Business Review

A recent Fortune article on John Reed, the former co-CEO of Citigroup, reported that a decade ago he tried to convince the newly formed Citigroup board (the result of the $70 billion merger of Citicorp and Travelers Group in 1998) to bring in a new CEO and that both he and Travelers CEO Sandy Weill should leave.

Process 15
article thumbnail

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities. ” 4.

CEO 8