Strategy Driven
SEPTEMBER 15, 2023
Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. This shift to digital signage has opened up new possibilities for marketers, allowing them to target specific audiences, measure campaign effectiveness, and deliver personalized messages in real-time.
In the CEO Afterlife
AUGUST 7, 2011
I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Former CEO of sports apparel maker Russell Corporation, Jack Ward puts his time and money into helping inner-city kids. Search My Site. Human Resources.
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In the CEO Afterlife
AUGUST 23, 2011
Her younger brother is wearing a blazer and a tie for the first time; he is proud of his new apparel, although the look on his face doesn’t support the premise. I Just started a travel, life, whatever blog pretty much on the heels of my own mid-life introspection. link] #branding #marketing #advertising #design Follow Me on Twitter.
Harvard Business Review
DECEMBER 12, 2012
China's luxury market — and the global phenomenon of " trading up " — are well known. Yet when China's consumer markets recently experienced short terms blips, several doubters promptly questioned the pace of their long term growth. But the middle classes are the key drivers for the future.". But times are changing.
Harvard Business Review
MAY 8, 2012
The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e., buying RECs for electricity and offsets for travel). Even so, they will collect north of $10 million, which is enough to buy offsets.
Harvard Business Review
JUNE 16, 2015
But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the advice of Yogi Berra: “When you come to a fork in the road, take it.” In the apparel industry, companies choose one path or the other between high-tech and high touch. New tools and strategies.
Harvard Business Review
AUGUST 14, 2015
Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. In contrast to Starbucks, the Virgin brand strategy is a high-wire act that requires incredible management and marketing skill and creativity.
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