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How to Develop a Clear Brand Strategy

Strategy Driven

While consistency is about creating a style guide that is relevant across platforms, flexibility refers to the need for marketers to adapt to changing technological innovations to enable better results. Retain their services with more excellent rewards, discounts, and personalized messages.

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Fixing the Euro Zone and Reducing Inequality, Without Fleecing the Rich

Harvard Business Review

Increasing inequality of income and wealth has occurred across the developed world for the past 30 years, with the majority of the gains from technology, globalization and deregulation accruing to a small minority in each country. They don’t rationally-discount it, save it all, or give up their jobs in the hope of a handout.

GDP 8
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How Chinese Subsidies Changed the World

Harvard Business Review

Last week, LDK Solar , a struggling Chinese manufacturer of solar wafers and panels, announced that it had missed $24 million in bond payments. This news followed the bankruptcy in March of Wuxi Suntech , the main operating subsidiary of the world''s largest maker of solar panels, after it defaulted on a $541 million bond payment.

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How to Make a Great First Impression

Harvard Business Review

Another way to build rapport is to, “find a bond or a point of commonality,” says Clark. The bond needn’t “be profound”— it could be that you “attended the same university, have kids the same age, or have read the same book recently.” The point is, “don’t discount small talk.

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Cracking the Mobile Advertising Code

Harvard Business Review

Ad dollars should go to developing useful and relevant apps that bond customers with the brand. Companies need to create compelling offers (such as discounts, free delivery, early access) to convince customers to download apps. Advertising Technology'

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Cracking the Mobile Advertising Code

Harvard Business Review

Ad dollars should go to developing useful and relevant apps that bond customers with the brand. Companies need to create compelling offers (such as discounts, free delivery, early access) to convince customers to download apps. Advertising Technology'

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Building Your Own Network When You’re Part of a Family Business

Harvard Business Review

She needed relationships with rising leaders in technology and entrepreneurship who could help her prevent that line of business from becoming obsolete. Don’t discount contacts and advisors who might reflect your grandparents’ or your parents’ generation’s values. You and Your Team Series. Networking.