N2Growth Blog

APRIL 29, 2012

When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters.

Blog 299

Blog Early Adopters Niche Marketing Magazine 299

Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

JULY 13, 2011

For the most part, they're using these consumer technologies at work already — often because they're better than anything the IT department can provide. Technologies available to consumers at low cost or even for free are increasingly pushing aside enterprise applications. Business Leaders Now Drive Technology Purchasing.

Technology 15

Technology Early Adopters Bottom-up Software 15

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. In our study of more than 30 pilots in early-adopter companies, we found five common business processes improved by machine-reengineering.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

MAY 15, 2012

For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. In the sustainability realm, 3M pioneered what now seems like an obvious idea: avoiding pollution before having to clean it up. But most importantly, I heard about some great new products and technologies.

Innovation 13

Innovation Early Adopters Energy Efficiency 13

Harvard Business Review

FEBRUARY 19, 2018

Google has led off the new year by blocking websites that mask their country of origin from showing up on Google News. What these stories underscore is that our digital evolution and our productive use of new technologies rests on how well we can build digital trust. We refer to these parties, respectively, as givers (e.g.

Survey 9

Survey Environment Technology Comparison 9

Harvard Business Review

APRIL 25, 2011

Previously a straggling and struggling conglomerate, it bravely focused 100% on mobile communications, was an early adopter and driver of 2G technology, and quickly became a recognised world leader in both supply chain management and brand-building.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15