Brand Management, Efficiency and Marketing

CPG Hiring Trends

N2Growth Blog

JULY 8, 2022

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Leaders are working on efficiencies to offset these challenges. Agility is key.

Trends

Trends Agility CEO Chief Executive Officer

Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing. They play a crucial role in maintaining consumer trust.

Career

Career Supply Chain Pharmaceuticals Industry

10 Ways to Slay Goliath

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You value doing right things.

Creativity

Creativity Brand Management Marketing Resistance

How to Slay Goliath

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You value doing right things.

How To

How To Brand Management CEO Resistance

How to Slay Goliath

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You value doing right things.

How To

How To Brand Management CEO Strategy

Tips to Make Your Digital Marketing Agency a Success

Strategy Driven

JANUARY 9, 2020

Starting a digital marketing agency is one thing, making it a successful entity is quite another. If you are in Australia then look for the digital marketing Brisbane has to offer. You can introduce yourself and your digital marketing agency with great ease and comfort. Focus on Your Own Branding. The Pricing Factor.

Marketing

Marketing Tips Succession Price

Why Localizing Marketing Doesn’t Always Work

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. The head office, meanwhile, takes the position that achieving scale justifies losing some local customers in return for global efficiencies. Measuring Marketing Insights. Insight Center.

Marketing

Marketing Brand Management Brand Globalization

Surprise Is Still the Most Powerful Marketing Tool

Harvard Business Review

MAY 10, 2013

The same thing is happening in marketing organizations. Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. These tools can certainly make our profession more efficient. Marketing' All this is good — mostly.

Tools

Tools Marketing Power Brand

Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. I was particularly impressed by how rigorously and relentlessly the analytics teams modeled their "markets," i.e., the voters and electorate. It was that good.

Marketing

Marketing Chief Technology Officer Case Study Critical Success Factor

Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

OCTOBER 28, 2015

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Their honey pot is the $50-billion-a-year market for digital advertising.

CPM

CPM Advertising Marketing Supply Chain

How the Big Data Explosion Has Changed Decision Making

Harvard Business Review

AUGUST 25, 2016

Jensen’s subtle and brilliant insight was that the right to make decisions — not just the ability to perform or be responsible for tasks — is essential to organizational efficiency and effectiveness. Decision rights are needed to determine and define how brand management and data management collaborate.

RACI

RACI Agility Brand Management Decentralization

How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand

Brand Aaker Objective Team Building

Stop Assuming Your Data Will Bring You Riches

Harvard Business Review

SEPTEMBER 20, 2013

For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. ” It’s clear that he saw the potential of the raw data.

Execution

Execution Metrics Content Christensen

Why Strong Customer Relationships Trump Powerful Brands

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand

Brand Brand Valuation Power Brand Management

Leadership Digital

CPG Hiring Trends

Is Consumer Non-Durables a Good Career Path?

Trending Sources

10 Ways to Slay Goliath

How to Slay Goliath

How to Slay Goliath

Tips to Make Your Digital Marketing Agency a Success

Why Localizing Marketing Doesn’t Always Work

Surprise Is Still the Most Powerful Marketing Tool

Invest in Digital Marketing to Control Your Destiny

Why Fraudulent Ad Networks Continue to Thrive

How the Big Data Explosion Has Changed Decision Making

How CMOs Build Brands by Collaborating Across Silos

Stop Assuming Your Data Will Bring You Riches

Why Strong Customer Relationships Trump Powerful Brands

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