The Practical Leader
AUGUST 16, 2023
Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.
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Skip Prichard
FEBRUARY 8, 2021
It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. They share this characteristic with disruptive leaders.
Skip Prichard
NOVEMBER 16, 2021
And that’s where the power – and the risk – lies. Authentic personal brands have almost a magical quality to them.” What are some of the hallmarks of an authentic personal brand? A strong and sustainable personal brand must be authentic at its roots. Authentic personal brands have almost a magical quality to them.
Harvard Business Review
APRIL 14, 2015
Acquirers have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships. In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization.
Harvard Business Review
SEPTEMBER 1, 2016
Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. But what if these brand managers are wrong? The head office is also usually the more powerful voice in the organization, with a veto over local managers. Insight Center.
Harvard Business Review
DECEMBER 17, 2012
How can brands nimbly navigate the difficult waters of increasingly fragmented markets ? How can brand managers win back some of the control they have lost to consumers in the age of social media? Companies or people that are successfully pioneering transbranding demonstrate some key "trans" qualities in the following ways: 1.
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