Harvard Business Review

JULY 25, 2011

Yes, Apple spends lavishly on promoting its brand, but the study attributed the spike in brand valuation to the impact of two products — the iPad and, to a lesser extent, the iPhone. Want to build a powerful brand? Ask yourself if your products (or services) could serve as ambassadors for your brand.

Brand 14

Brand Brand Valuation Advertising Marketing 14

Harvard Business Review

JUNE 13, 2014

Several principles should inform the development of the MVB elements: First, every organization should be brand-led and market-informed. Contrary to popular opinion, customers don’t own brands; companies do. But it would be a mistake to leave it to customers to determine the defining attributes and values that comprise the brand.

Brand 8

Brand Ries Entrepreneur Agility 8

Harvard Business Review

APRIL 21, 2015

Yet lately it seems that brands have been pretty numb to the deep changes we can all see around us in how gender is being perceived and defined. Even though gender is increasingly understood to be fluid and multidimensional, brands continue to draw power from gender stereotypes. And brands are part of that everything.

Brand 8

Brand Aaker Participative Media 8

Harvard Business Review

FEBRUARY 1, 2013

But before going into the powerful nature of viralness and storytelling, it's worth taking a step back to answer a building block question. The goal is to sort of announce whatever your new or slightly tweaked brand position is." Sachs is the author of the book Winning the Story Wars and the cofounder and CEO of Free Range Studios.

Brand 8

Brand Advertising Storytelling Audience 8

Harvard Business Review

AUGUST 9, 2016

In a crowded, multichannel marketplace, companies realize that a great customer experience—consistently delivering what customers want, when they want it—can be a powerful differentiator. “In traditional brand management, marketers are responsible for specific product lines,” he says.

Marketing 8

Marketing Content Insurance Brand 8

Harvard Business Review

NOVEMBER 1, 2013

Although the partnership model has not yet been tried for ACOs, it has allowed a variety of multi-specialty medical groups — including the Mayo Clinic, Kaiser Permanente, and the Geisinger Health System — to achieve superior quality outcomes, outstanding service, and increased affordability. Change management Health Organizational culture'

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. These innovation playgrounds vary wildy in quality, creativity and breadth. That's right. Contestification.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

Harvard Business Review

JULY 9, 2013

A few years ago, Timberlake joined forces with a couple of advertising executives to purchase the site, and he has been an integral part of the company''s transformation into a service that helps artists manage their brands and connect with fans. There are powerful forces behind this shift.

Creativity 8

Creativity Brand Advertising Video 8

Harvard Business Review

APRIL 14, 2015

Acquirers have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships. In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization.

Brand 8

Brand Brand Valuation Power Brand Management 8