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What It’s Like to Be Owned by Berkshire Hathaway

Harvard Business Review

Berkshire Hathaway is known for its extreme decentralization. Reasons for this vary, although respondents referred to the financial strength of the company, independent operation, brand value, and Buffett’s long-term investment horizon. They strongly believed that this culture is influenced by the tone at the top.

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Many Strategies Fail Because They’re Not Actually Strategies

Harvard Business Review

And if they don’t remember them, the choices cannot influence their behavior, in which case you do not have a strategy (but merely a PowerPoint deck). You cannot communicate a list of 20 choices; employees simply will not remember them. However, as Bailey suggested, communicating the choices is not enough. Consider Hornby again.

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Insurance Companies’ Untapped Digital Opportunity

Harvard Business Review

As the organization’s digital maturity increases, many digital functions become decentralized and are integrated into broader business unit activities. Today’s consumer decision journey is a highly iterative and fluid process, where digital tools make it easy for consumers to check out brands, compare offers, and get recommendations.

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7 Traits of Companies on the Fast Track to International Growth

Harvard Business Review

They view global marketing and localization not as a burden, but as an advantage against competitors, which enables them to attract customers in other markets, better serve them, and convert them into advocates for their brands. They take international strategy seriously.

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business Review

He pulled out an envelope and said that his team had spent nine months analyzing data on 1,000 Magnuson hotels and had ideas on how we could increase room rates and brand ratings for each hotel. This was presented in a couple of sentences with a simple graph on a bar napkin.

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Sears Has Come Back from the Brink Before

Harvard Business Review

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. Under Wood, Sears became a pioneer in using demographic and economic trends to anticipate customer demand.

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Generations Around the Globe

Harvard Business Review

Geography significantly influences the formation of generational beliefs and behavior. What we see and hear — and the conclusions we draw — influence for our lifetimes what we value, how we measure success, whom we trust, and the priorities we set for our own lives, including the role work will play within them.