Women on Business

JANUARY 15, 2011

Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

FEBRUARY 4, 2015

Rule number one: don’t try to copy the giant’s strategy or its culture. There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. So how does a small player compete against mega corporations?

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

Brand 260

Brand P&L Human Resources Brand Management 260

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Tammy Erickson – McKinsey award-winning author.

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Women on Business

DECEMBER 17, 2010

Maximize Productivity Using Social Media In this day and age, there are so many different.

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Media Press Release Discount PR 198

In the CEO Afterlife

APRIL 13, 2015

Easily definable” is the element within visions that facilitates the ethic of simplicity, and doing less, better in this complex world of business. When leadership foresight is compelling, inclusive, and easily definable, people want to be a part of it; they want to follow their leader to that place.

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In the CEO Afterlife

SEPTEMBER 8, 2015

To be fair, the ‘act early’ ethic prevails in corporate cultures that worship entrepreneurial thinking. When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. That meant making the call without all of the information, and not fretting about it, but being glad of it.

Power 100

Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Their evolving brands, Quicken, TurboTax, and QuickBooks continue to be strong contributors to 2014’s revenue of $4.5

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

MARCH 21, 2011

Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years.

Brand 140

Brand CEO Long-term Crisis 140