Joseph Lalonde
AUGUST 4, 2022
Human resources. From recruiting and onboarding new employees to managing payroll and benefits, human resources can be a full-time job in itself. Outsourcing your human resources can take the burden off your shoulders, allowing you to focus on running your business. Social media monitoring.
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
In the CEO Afterlife
DECEMBER 18, 2014
It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. That singularity continues to deliver outstanding shareholder value.
In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. In my day, I started with strategy. Marketers like change, but often they make change for change’s sake.
In the CEO Afterlife
AUGUST 1, 2011
Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.
HR Digest
SEPTEMBER 17, 2022
Marketing manager: Marketing managers are responsible for creating and implementing marketing strategies for their organization — they work closely with salespeople, designers, and other departments to make sure that everyone has what they need to succeed at their jobs in management.
In the CEO Afterlife
NOVEMBER 27, 2011
Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home.
Expert insights. Personalized for you.
156 
Let's personalize your content