In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Unleash the power of iconic heritage brands.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 24, 2017

The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. They divested both businesses and discontinued several other products including golf clubs and bags.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

DECEMBER 31, 2011

There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Why Mission Statements Suck [link].

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused. Tight Strategies Don’t Limit Opportunity.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

JULY 17, 2011

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. This is the break from day-to-day operations; it is the organization’s future. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Leadership.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. In the CEO Afterlife.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

FEBRUARY 4, 2015

Rule number one: don’t try to copy the giant’s strategy or its culture. There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. That doesn’t meant they can’t be strategically powerful. The leader cannot do it alone.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. a holding company that operates seven distinct business. Operations Group Baring Private Equity.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

MARCH 19, 2012

At this point I will gaze into my crystal ball and prophesize the environments in which 21 st century CEOs will operate, a decade from now. I know from my marketing background that the human brain can absorb only so much. Who better to be the custodian of the all-important corporate brand than the CEO?

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

SEPTEMBER 8, 2015

When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. Not everyone or every organization can, or should operate this way. Entrepreneurial Mindset Power. Now, I don’t want anyone to think that I don’t value information technology. But, I’m a disciple of point #4.

Power 100

Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

FEBRUARY 20, 2015

Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were favorable, they assumed I was doing just that. During my tenure as a CEO, my Board of Directors never posed questions pertaining to corporate culture. I wasn’t surprised in the least.

Long-term 100

Long-term Download CEO Objective 100

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Harvard Business Review

JANUARY 12, 2011

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. We operate by the mantra of “use it or you lose it.” Aha,” say the savvy marketers. One Response to A Boomer’s Advice to Marketers: Go Ahead, Make My Day.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. This vision establishes the principles for running a simple operation. That’s the secret to their brand power.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. This has come as quite a shock I can tell you. I think, I’ve come to the conclusion that the whole thing was a bit of a con. An elaborate hoax.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? But if you work in one of his companies, you won’t operate entrepreneurially. Human Resources.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 10, 2015

For example, we know that a great strategy without great execution isn’t worth the paper it’s written on. Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. So why then, has strategy been singled out as the whipping boy? Strategy is Constraining.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100