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10 Key Areas Where Business Owners Should Consider Outsourcing

Joseph Lalonde

Human resources. From recruiting and onboarding new employees to managing payroll and benefits, human resources can be a full-time job in itself. Outsourcing your human resources can take the burden off your shoulders, allowing you to focus on running your business. IT support. Social media monitoring.

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Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month? Good examples of marketing software and technology include: Analytics.

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

Optimists favor ‘ doing more with more ,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another. The strategy I’ve grown to love and count on over a 45-year career is do less, better.

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Six Ways A Small Business Can Use Outsourcing

Strategy Driven

It can be easy to market yourself when you are slow, however, if your business picks up, marketing can get left behind. This can’t happen, your business will only slow down again if you neglect the marketing of your business and brand. IT Services and Technology. Human Resources.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.

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The Anguish of Complexity: A Reflection

In the CEO Afterlife

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. I suffered these disorders during that gut-wrenching time.

Brand 100
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My #Twitter Transfusion | In the CEO Afterlife

In the CEO Afterlife

by John • March 15, 2011 • Life , Marketing • 2 Comments. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. Of course, this transfusion in no way rectifies my technology phobia. Human Resources. In the CEO Afterlife.

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