In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

DECEMBER 7, 2014

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

DECEMBER 27, 2014

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'

Constraint 200

Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Main menu Home.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

JANUARY 22, 2015

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy.

Brand 100

Brand Strategy How To Constraint 100

In the CEO Afterlife

OCTOBER 3, 2011

Leadership. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. There may be many styles of leadership, and some will hinge on the state of the business. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. In the CEO Afterlife.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. The comparison raised a couple of brand trivia questions. Human Resources. Leadership.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

SEPTEMBER 12, 2011

Leadership. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Not many years after the Tylenol fiasco, a massive batch of sour coffee that made some people nauseous became my ultimate test of leadership. Human Resources. Leadership.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up. That strategy continued for years. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. I suffered these disorders during that gut-wrenching time.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Human Resources. Leadership. About John.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 4, 2011

Leadership. by John • December 4, 2011 • Leadership , Life • 2 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MARCH 27, 2011

Leadership. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. But good management isn’t necessarily good leadership; good leaders are obsessed with doing right things. Clout is the strategy.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. The last and final display offers the brand pay-off. My pattern is posting every Monday, on leadership, strategy, marketing and life. Human Resources. Leadership. Main menu Home.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

NOVEMBER 27, 2011

Leadership. by John • November 27, 2011 • Leadership , Life • 2 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. In the meantime, perennial innovators the likes of Apple, FedEx, Nike and Trader Joe’s extended their leadership over old-guard competitors. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 29, 2011

Leadership. Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Resourceful. Leadership.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MAY 30, 2011

Leadership. by John • May 30, 2011 • Human Resources , Life • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. About John.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

JULY 26, 2011

Leadership. Our kids got hand-me-downs from their brothers or sisters, and seldom brand-new clothing. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

AUGUST 9, 2011

Leadership. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. Did you like this?

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

MARCH 7, 2011

Leadership. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. He loved Hansen’s cause and saw commercial value in the partnership for our Nabob Coffee brand. Human Resources. Leadership.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

APRIL 14, 2011

Leadership. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Human Resources. Leadership. About John.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. The Houweling’s brand is expanding its distribution amongst grocers who value quality and sustainability. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

FEBRUARY 20, 2011

Leadership. by John • February 21, 2011 • Leadership , Life , Writing • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

FEBRUARY 16, 2011

Leadership. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 100

CEO Suri Brand Class 100

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. Human Resources. Leadership.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 17, 2011

Leadership. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Human Resources. Leadership. In the CEO Afterlife.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

APRIL 24, 2017

The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. Cutting through the clutter requires giving up something of value such as brands and products for the sake of other considerations. Farsightedness is essential to effective leadership.

Company 177

Company Apparel Competitive Advantage Long-term 177

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167