Harvard Business Review
DECEMBER 13, 2017
As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Tooga/Getty Images. “What we’ve got is a mess.”
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Bill began his career with Hyatt Hotels Corporation. American Hotel & Lodging Association (AH&LA) Board of Directors. Telisa Yancy – Chief Marketing Officer at American Family Insurance. World authority on project management. Non-profit CEOs.
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Harvard Business Review
SEPTEMBER 21, 2015
Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. hotel brands — and was looking for more. “Stop acting like a teenager,” he joked.
Harvard Business Review
JANUARY 28, 2015
It is the same card he used to buy the plane ticket and book the hotel. Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin. Once the drivers of the costs of the journey are understood, marketing can work with operations to address them.
Harvard Business Review
AUGUST 15, 2013
They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. million records), Wyndham Hotels (600,000 credit cards), eHarmony (1.5 In fact, CEOs avoid IT like the plague.
Harvard Business Review
JULY 14, 2017
A platform connects providers and users in a multisided market. As an example, hotel chains like Marriott or Hilton create value chains that deliver rooms and related services to their customers. The value is not in the items being produced one at a time but in the connections being made many-at-once.
Harvard Business Review
MAY 8, 2015
The plan was to go public next year, and Jake and his CFO had been trying to cut costs, but they had mostly spared the IT group. SimplePay is—was—the market leader in the mobile-pay space because of its reputation for being reliable and secure. It was Fleura, calling from her hotel room in San Francisco.
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