Strategy Driven

NOVEMBER 4, 2013

UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. Jeffrey, I sell broadcast television advertising in a small market. EVALUATE how StrategyDriven gives you a competitive advantage. Best regards, Jeffrey.

CRM 59

CRM Advertising Customer Loyalty Competitive Advantage 59

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., By the way, not all referral customers are the same. Loyal customers who are disposed to refer business to you probably like you a lot.

Reference 12

Reference Telecommunications Survey Customer Loyalty 12

Harvard Business Review

FEBRUARY 23, 2018

Companies can fill this need and gain competitive advantage by transforming their stakeholders from bystanders to owners and make sustainability, including as it pertains to social good, part of their purpose. My framework for creating such sustainability ownership has three phases: incubate, launch, and entrench.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

OCTOBER 17, 2018

It’s possible to use social media to communicate with customers in a customer-centric way. Using a variety of social media platforms, companies can share content and answer questions from customers. The marketing department can also ask interesting questions and gain a better understanding of the customer base.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Driving competitive advantage through stakeholder engagement. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Strategy Driven

AUGUST 10, 2015

Created a demand in the market with no product (a market vacuum if you will pardon the pun). When the cleaner finally emerged on the market, it was swept up (sorry again). You must believe it’s the best, and share your passion through every marketing and advertising means. Four million sales in four years. Stay tuned….

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. The more your competitive advantage depended on maintaining that trade-off between richness and reach, the more vulnerable it would be. Insight Center. Sponsored by Accenture.

Porter 8

Porter Power Competitive Advantage Film 8