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36 Lessons for Business & Life from Trillion Dollar Coach Bill Campbell

Leading Blog

He helped to build some of Silicon Valley’s greatest companies including Google, Apple, and Intuit and to create over a trillion dollars in market value. He coached many others including Sundar Pichai, CEO of Google, Dan Rosensweig, CEO of Chegg, John Hennessy, former President of Stanford University, and Sheryl Sandberg, COO of Facebook.

Consensus 236
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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. The CMO and COO are the natural partners for turning this around. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1.

COO 8
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How to Bounce Back After a Failed Negotiation

Harvard Business Review

. “If all you’re thinking about is saving face, you’ve already made the negotiation and its aftermath into a battle,” says Margaret Neale, the Adams Distinguished Professor of Management at Stanford Graduate School of Business and coauthor of Getting (More of) What You Want. Be up front about your missteps.

COO 8
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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10
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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

A platform connects providers and users in a multisided market. Retailers like Walmart and Macy’s manage a supply chain, buying and reselling their own inventory. Let’s see what happens when we connect them rather than manage them — that is, focus on the links rather than the nodes. Human capital.

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When the Competition Is Trying to Poach Your Top Employee

Harvard Business Review

“One, you have to replace the talent, and in a time of tight labor markets, that’s a very hard—and very expensive—endeavor,” explains John Sullivan, an HR expert, professor of management at San Francisco State University, and author of 1000 Ways to Recruit Top Talent. ” Keep it in perspective.

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Case Study: Time for a Unified Campaign?

Harvard Business Review

Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. She led him down a long corridor to a door marked "Hotel Manager." You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. Hans, hello.".