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36 Lessons for Business & Life from Trillion Dollar Coach Bill Campbell

Leading Blog

He helped to build some of Silicon Valley’s greatest companies including Google, Apple, and Intuit and to create over a trillion dollars in market value. He coached many others including Sundar Pichai, CEO of Google, Dan Rosensweig, CEO of Chegg, John Hennessy, former President of Stanford University, and Sheryl Sandberg, COO of Facebook.

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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. The CMO and COO are the natural partners for turning this around. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1.

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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

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How to Bounce Back After a Failed Negotiation

Harvard Business Review

But it does mean thinking about how, for example, the lower profits you’re accepting might be balanced out by opening up new markets. Sebastian Dupéré, the head of a Montreal-based steam cleaner company with sales in six countries, knew that his COO was one of his most valuable employees.

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How Anxiety Affects CEO Decision Making

Harvard Business Review

Overall we collected data on 174 big decisions, such as those relating to acquisitions, major product launches, new foreign market entries, and complex corporate restructurings. But this could come with drawbacks if a sense of loyalty prevents subordinates from asking difficult questions or otherwise engaging in healthy debate with leaders.

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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). To achieve loyalty, most companies focus on managing their customer relationships.