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How Companies Succeed By Engaging Radically With Society

Eric Jacobson

John Browne : Business exists to serve society; it is the engine of human progress that feeds, enriches, warms and delights us. Today, technology is making all business activity more transparent. Tommy Stadlen Question: Why is engaging radically with society increasingly critical in today’s new business environment?

Company 50
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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

For instance, the cost of building and equipping a leading-edge semiconductor fab has climbed to $7 billion, as the technology required to make more advanced chips is getting more complex. In many industries, the capital required to build an asset of minimum efficient scale is growing. Guidelines for selecting an appropriate model.

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How Companies Are Already Using AI

Harvard Business Review

Even the near-term outlook has been quite negative: A 2016 report by the Organization for Economic Cooperation and Development (OECD) said 9% of jobs in the 21 countries that make up its membership could be automated. Four years ago, an Oxford University study predicted 47% of jobs could be automated by 2033. Sponsored by Accenture.

Company 11
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The Flaws in Obama’s Cybersecurity Initiative

Harvard Business Review

The evildoers’ motivation for doing so is most often money, but intellectual property is also being filched, and the internet is also being used for anything from identity theft to illicit political objectives. He also calls for better cooperation between companies and the government when tackling cybercrime.

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Germany’s Midsize Manufacturers Outperform Its Industrial Giants

Harvard Business Review

These companies are dedicated to mutual technological leadership with their customers. The Friedhelm Loh Group is a good example, working with the Mittelhessen University of Applied Sciences to combine theoretical and practical teaching in a cooperative degree program. We sell shovels to gold seekers.”

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Creativity Lessons from Charles Dickens and Steve Jobs

Harvard Business Review

And that was just from one company's private R&D engine, Xerox's PARC. Suntae Kim, Evan Polman and Jeffrey Sanchez-Burks, researchers from New York Univsersity, have found that students who were allowed to walk freely, rather than along a fixed path, were able to generate 25% more creative uses for various objects.