Remove Creativity Remove Development Remove Finance Remove ROI
article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

article thumbnail

A Company Health & Wellness Center that Delivers High Value Low Cost Healthcare – Is it Possible?

N2Growth Blog

A unique, creative and meaningful way to show your employees that you care about them and their families will differentiate your company –a wellness center can help with improving talent acquisition and retention and significantly reduce delivery costs and protect the quality of the care for your employees.

Cost 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Entrepreneurs: Do you have a People Strategist?

LDRLB

Since it is about designing behaviour of individuals to achieve business success, this requires an understanding of decision sciences (psychology, sociology, neurosciences, etc) much like a Finance professional needs to know accountancy. Design of such interventions requires deeper expertise and is likely to bring in definite measurable ROI.

article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession?

Marketing 162
article thumbnail

3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198
article thumbnail

The 4 Types of Cities and How to Prepare Them for the Future

Harvard Business Review

An effective starting point is to break cities into four segments across two distinctions: legacy vs. new cities, and developed vs. emerging economies. Segment 1: Developed Economy, Legacy City. Implications for entrepreneurs: Denizens of developed legacy cities have discretionary income. Segment 3: Emerging Economy, New City.

article thumbnail

How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1.

CFO 8