Great Customer Service is Not Grumpy, Grouchy or Gross | Navigator Newsletter #173
Chart Your Course
AUGUST 14, 2012
The logic behind customer retention management (CRM) is simple — It costs far less money to keep customers happy than to spend much more money replacing the unhappy ones with new customers. Great Customer Service is Not Grumpy, Grouchy or Gross. Look at customer complaints as an opportunity for improvement.
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