Customer Loyalty Energy Influence Marketing 
CoachStation
AUGUST 26, 2022
Employee discretionary effort and focus are being challenged for many reasons, including the labour market and working from home. They then speculate unemployment will rise to 4% by 2024 in the wake of the economic slowdown influenced by rate hikes. Choice and effort influence engagement. Engagement at work matters.
N2Growth Blog
JANUARY 3, 2011
They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes. I Think Not.
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Strategy Driven
NOVEMBER 8, 2010
When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Marketing 101 principles still apply. So for goodness’ sake, respect what they have to say and take their input to heart!
Harvard Business Review
FEBRUARY 23, 2018
For example, sustainability experts at the company convinced line managers to transition from low utilization older servers to modern, intelligent servers by showcasing the savings in energy costs and reduced greenhouse gas emissions as well as the ability to use freed up space and cooling capacity to support new business.
Harvard Business Review
AUGUST 5, 2014
Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.
Harvard Business Review
SEPTEMBER 8, 2011
Rather than focusing their efforts on improving the company's products or customer experience, employees tend to devote more time and energy to explaining or criticizing the metric itself. When you begin to quantify customer feedback, employees and managers may not know how to move them in the right direction.
Harvard Business Review
OCTOBER 21, 2016
Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints. These require sophisticated, sustainability-based management.
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