Remove Customer Loyalty Remove Influence Remove Information Remove Technology
article thumbnail

Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Additionally, perusing information from established platforms specializing in the franchise sector can offer rich insights into a franchise opportunity and what it takes to succeed. Training and Support Systems Training and support from the franchisor can dramatically influence the success trajectory of a franchise operation.

article thumbnail

Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Why are businesses gravitating toward micro-influencers? Mobile-First Content: Content should be crafted with a mobile-first approach.

Trends 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Marketplace: New challenges to overcome

Strategy Driven

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert.

Retail 116
article thumbnail

Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation. We are on the cusp of a new business era.

Media 50
article thumbnail

Online Marketplace: New challenges to overcome

Strategy Driven

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert.

article thumbnail

Understanding Customers Is Everyone's Job

Harvard Business Review

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. Here are some illustrative ideas in each of the three areas: Getting to know customers better depends on getting them to share more information, as Tesco did with its Clubcard.

article thumbnail

How to Improve the Customer Experience Throughout Their Journey

Strategy Driven

A self-service portal provides customers with instant access to information. A series of self-help functions are open to the customer and accessible through a company’s website. Empowering customers to find information, request services, and resolve their own issues is a great way of improving the customer experience.