N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 293

Trends Business Model Execution Marketing 293

N2Growth Blog

NOVEMBER 15, 2010

One of a leader’s most important functions is to create an environment where trust and loyalty are the rule and not the exception. In today’s post I’ll examine the value of loyalty as it relates to leadership. Leadership and loyalty go hand-in-hand.

Loyalty 399

Loyalty Blog Leadership Brand 399

LDRLB

MAY 19, 2011

But I love the conclusion the study suggests about the link between employee performance and customer loyalty – a major principle of the Service-Profit Chain. One thing the authors suggest that is really interesting is that loyal customers can have an effect on how well these service employees do their job. Simmons, Ph.D.

Heskett 96

Heskett P&L Customer Loyalty Succession 96

N2Growth Blog

JANUARY 3, 2011

This isn’t rocket science, rather it’s just plain-old, good leadership. Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity.

Restructuring 288

Restructuring Blog CEO Brand 288

Harvard Business Review

JUNE 4, 2014

Our own empirical evidence echoes myriad studies in finding that effective coaching raises employee commitment and engagement, productivity, retention rates, customer loyalty, and subordinates’ perception of the strength of upper-level leadership. Organizations want leaders to understand their technology.

Management 16

Management Customer Loyalty Advice Comparison 16

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Eric Jacobson

MAY 28, 2021

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” However, the marketing world has evolved since the early days to now be significantly data-driven and technology enabled. Every single time.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65