Joseph Lalonde

JANUARY 3, 2023

You should encourage feedback on your leadership, as well as the business as a whole. While this takes some time and effort, it’s much easier than constantly looking for new customers, and should have a positive effect on your dealership’s bottom line. Giving deals for existing customers. It’ll be more profitable for you.

Succession 156

Succession Word of Mouth Marketing Talent Management Learning-by-Doing 156

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 9, 2016

Erich Joachimsthaler, author of Brand Leadership: Building Assets in an Information Economy and Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy , says that marketing organizations now have access to the tools they need to integrate data and create a 360-degree view of customers.

Content 8

Content Customer Loyalty Loyalty Competitive Advantage 8

Strategy Driven

FEBRUARY 9, 2015

Provide specific and customized empowerment service training for everyone in the company (what is EACH employee allowed to do and say to a customer?). The receptionist or telephone operator. This is the customer’s first point of contact and sets the tone for the entire transaction. They go all the way to social media.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

JULY 3, 2015

Happy about these results, Ann recommends it to all of her followers on social media. Co-creators: These customers are so engaged with the brand that they share in the value creation, and receive value back. To drive co-creation, you must invite your customers into the value equation. Your customers are waiting.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

DECEMBER 17, 2014

That might be three to five years in a relatively fast-moving business like media, but 20 years for aircrafts or jet engines. Our work with dozens of companies teaches us that individuals on the leadership team often have very different targets in mind. There are two ways to set revenue targets. But this is not cause for alarm.

Innovation 8

Innovation Company Venture Capitalist Business Model 8

Harvard Business Review

JUNE 26, 2017

If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future-proof your business from failures and downturns, and produce an organization that operates with integrity and authenticity.

Brand 8

Brand Company Operations Merchandising 8