Strategy Driven

JUNE 2, 2020

Direct marketing channel. Enlist the help of a digital product agency like Creitive that can help bring your app vision to life, from the branding to the actual app development. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Stand out from competitors.

Succession 66

Succession Customer Loyalty Download Brand 66

Strategy Driven

MARCH 19, 2020

Behavior: loyalty, attitude, buying habits. Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors. Decide on Your Marketing Avenues. With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business.

Marketing 66

Marketing ROI Audience How To 66

Strategy Driven

APRIL 11, 2019

With the right approach, you can integrate different marketing activities and amplify their impacts. An in-store promotion can be combined with social media marketing, direct marketing, and even email marketing to create a bigger impact. Don’t Forget the Basics. Or your retail space?

Marketing 57

Marketing Merchandising Audience Brand 57

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. This includes making decisions about whether to sell online and what assortment to feature. Look for measures that matter.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JULY 15, 2014

You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. Now the question is how much do you spend marketing to your customers and how effective are your efforts? Knowing each customer’s profitability is the first step to managing them.

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

OCTOBER 23, 2014

For two years, this nearly 130-person unit had worked hard to drive customer relevance, generate demand, and increase loyalty in partnership with its sales teams across North, South and Central America.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

OCTOBER 20, 2015

In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty. The principles of destination storytelling.

Brand 8

Brand Storytelling Trout Retail 8