The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur 94

Entrepreneur Venture Capitalist Mass Marketing Globalization 94

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. I believe it will power the future — not just in poor countries, but everywhere.

Glocalization 10

Glocalization Mass Marketing P&L Globalization 10

Harvard Business Review

SEPTEMBER 26, 2014

Finally, we found that these super geos made it easier for companies to develop growth strategies. These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. Precision business models and one-to-one marketing may still feel out of reach for some.

Marketing 9

Marketing Mass Marketing ROI CRM 9

Harvard Business Review

DECEMBER 30, 2016

As Feng Zhu and Nathan Furr observe in their article “ Products to Platforms: Making the Leap “: “In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

MARCH 30, 2016

However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Rather than cracking down on the hackers, it hired the hackers, who then developed a second game for Valve.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

OCTOBER 11, 2011

The result is a new model for cause-related marketing, an innovative way to strengthen mature brands, and a path-breaking avenue to raise money for the big issues. The promotion builds on the sympathies between a broad-based consumer audience and a cohort of recipients who share a powerful similarity of experience.

Maturity 9

Maturity Mass Marketing Brand Comparison 9

Harvard Business Review

FEBRUARY 27, 2013

Brené Brown: The power of vulnerability. Susan Cain: The power of introverts. According to Susan Cain and her incredibly popular book from last year, Quiet: The Power of Introverts in a World That Can't Stop Talking , you may not be alone. I hope they do the same for you. Like to read? Seth Godin: The tribes we lead.

Godin 8

Godin Open-book Mass Marketing Creativity 8