Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

MARCH 19, 2020

A thorough market research should give you insights into customer thinking, buying patterns, location and initial sales forecasts. This can in turn help you to monitor market trends and conduct detailed competitor analysis. Profile Target Markets. Decide on Your Marketing Avenues.

Marketing 66

Marketing ROI Audience How To 66

N2Growth Blog

APRIL 4, 2011

While I’m all for exploiting trends, and I appreciate a good marketing hook as much as the next person, these e-mails from so-called business experts can be both misleading and dangerous to those readers who don’t possess the savvy to understand that they are just being pitched on a product and not being given sound counsel.

Tactics 287

Tactics Short-term Strategic Planning CEO 287

Miles Anthony Smith

MAY 2, 2018

Jacoway "I leverage my avid love of learning and mastery of online technology to facilitate career management for trend-setting professionals who strive to be dynamic and high achieving in their business." John Purkiss ​"I help people to transform their businesses, their careers and their lives."

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

AUGUST 4, 2017

At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it. Then there’s L’Oréal, which, through its work with Google, discovered that ombré hair color was trending.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

AUGUST 21, 2014

These examples are not mere exceptions, but part of a growing trend. The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8