Eric Jacobson

JUNE 15, 2015

"I define persuasion as ethically winning the heart and mind of your target," explains author Mark Rodgers. And, he teaches you to focus on the influencing power of risk. You'll also discover that storytelling and humor, when used properly, can be two of the most highly effective persuasion tools. Not exaggerate or hyperbole.

Storytelling 50

Storytelling Bond Ethics Books 50

Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. Companies were flocking to story because they wanted a piece of this power. Chalk it up to the power of emotion.

Storytelling 8

Storytelling Open-book Technology Morale 8

Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

Press Release 124

Press Release Discount PR Magazine 124

Harvard Business Review

JULY 17, 2018

” Instead of just listing facts, compelling storytellers use both soft and hard data. In 1973, Mark Granovetter and Harrison White published a paper that outlined the strong power of weak ties. An ethical compass. Identify their gaps in knowledge and skills and work personally with them to fill those gaps. Connections.

Skills 15

Skills Morale Ethics System 15

Harvard Business Review

MAY 29, 2018

The science of storytelling and brand performance. On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. Insight Center. Data-Driven Marketing. Sponsored by Google.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

JUNE 2, 2017

How to Use Your LinkedIn Profile to Power a Career Transition. More than 60% of the storytellers reported that someone they had worked with in the past helped them find their next job. You and Your Team Series. Career Transitions. Free Yourself from What You “Should” Be Doing. Andy Molinsky. Jane Heifetz. Dorie Clark.

Storytelling 14

Storytelling Wilde Film Learning-by-Doing 14

Tanveer Naseer

JANUARY 6, 2015

The authors of the year’s three best business books on culture, one of which is a novel, explore the elusive subject from widely divergent perspectives, but all end up confirming that it is the single most powerful influence on how people behave in organizations.

Influence 100

Influence Succession Ethics Bureaucracy 100

Harvard Business Review

APRIL 22, 2011

Greg Mortensen also apparently felt the need to overpromise with his now discredited storytelling in Three Cups of Tea and Stones into Schools. As a social entrepreneur, the temptation to overpromise is especially powerful. There is a powerful feedback loop that encourages playing fast and loose with the truth.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. PLAY DEAD takes a more mysterious road than what’s generally seen on, off or anywhere near the great white way.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

MAY 8, 2012

Your Credo: These are the values and the belief system to which you subscribe, and/or a shared behavior and code of ethics that you're working within. Then, you can create an exciting tale where your audience attains their deepest desire, not via business-speak, but with good old-fashioned storytelling to convincingly convey your pitch.

Belief Systems 16

Belief Systems Tips Audience CFO 16