N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. If we didn’t study films and scouting reports, develop plays that would exploit match-ups, and execute our game plan we would lose…it was as simple as that. that can cause disruption in the market.

Leadership 302

Leadership PR Disintermediation Supply Chain 302

Strategy Driven

APRIL 9, 2012

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple.

ROI 66

ROI Media Customer Loyalty Webinar 66

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

MAY 30, 2014

And the essence of Walt Disney’s original strategy remains intact today: to construct a range of businesses — from animated film to fun parks, TV, retail, cruise ships, and more — around a group of engaging, family-friendly characters. Digital technology overwhelmed Kodak’s once-formidable business in photography. Strategy'

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

MARCH 7, 2013

As advertisers and their agencies continue to experiment with the technological possibilities, it's not hard to imagine reaching the ultimate end, depicted in the 2002 Tom Cruise film Minority Report. Group affiliations are important components of brand loyalty. (Certainly not me, as I watched Mad Men commercial free.)

Advertising 8

Advertising Brand Media Film 8

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Nash Equilibrium, Pareto Principle).

Team 52

Team How To Knowledge Management Self-aware 52