Women on Business

JANUARY 17, 2011

Send the email you’re using now (this is your control, or “A”)) to 500 names, and send your proposed new email (“B”) to the other 500. This, of course, varies according to the product/service offered. For example, if you have an email list of 100,000 prospects, select every 100th prospect to create a test list of 1,000.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

FEBRUARY 15, 2012

Fortunately, demonstrating your skills in this area doesn't demand that you singlehandedly develop a new breakthrough product or revise the company's overall business model. Lynn headed up a product management unit for a large consumer products company. Do you have the managerial courage to persist in the face of opposition?

Innovation 15

Innovation Merchandising How To Proposal 15

Harvard Business Review

NOVEMBER 15, 2017

While executives excel at setting a firm’s strategy, it usually takes teams made up of people on the front line from all of the divisions affected by proposed changes to figure out how to implement them at pace. As a result, Amazon can regularly adjust to trends and rush out products.

Retail 10

Retail Chief Executive Officer Supply Chain Operations 10

Harvard Business Review

MARCH 30, 2017

Scholars from a number of fields have offered explanations for this transition, including globalization, technological change, declining unionization, heightened product market competition, and the rise of finance. And improved worker productivity and lower turnover frequently more than offsets these firms’ higher labor rates.

Marketing 8

Marketing Short-term Incentives Long-term 8

Harvard Business Review

JANUARY 9, 2015

After all, tough conversations “are not black swans,” says Jean-Francois Manzoni, professor of human resources and organizational development at INSEAD. ” Proposing options “helps the other person see a way out, and it also signals respect.” As a result, we tend to avoid them. Nobody wants problems.”

How To 8

How To Construction Case Study Performance Review 8

Strategy Driven

MARCH 2, 2012

Distinctions must be drawn into three consulting categories (and percentages of their occurrence in the marketplace): Vendors sell products which were produced by others. Human resources management. Let the buyer beware. Consultants Are Not All Alike. Entrepreneurial, small business management. Academic, research.

Consultative 59

Consultative Short-term Budgeting Strategic Planning 59