Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. Siege Media stands out from the rest by innovating the way they create their content. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

AUGUST 29, 2018

Recently, a financial services organization found $5 million in opportunities to optimize its finance processes. The media giant has adopted an agile product mindset to engage the customer at critical points—all geared toward turning the reader into a subscriber. For most companies, however, benefits at this scale are elusive.

Strategy 8

Strategy Content Enterprise Architecture Agility 8

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 9

Survey Execution First-mover Advantage Technology 9

Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

DECEMBER 19, 2014

And citizens, using new social media tools and old-fashioned marches, rose up to drive change. Both in response and pre-emptively, the world’s leading companies continued to aggressively pivot their businesses toward more sustainable and innovative ways of operating. Financing the clean economy.

Chemicals 9

Chemicals Short-term Energy Report 9